Just few days back, Google Adsense Team announced yet another method of optimizing your ads which fails the policy guideline, those who think they can outsmart Google have to rethink on their next strategy. The reason behind the changes are quite clear, Google do not want users to be misled by the advertisements and strict implementation creates a better users/advertiser experiences in all.Over the past months, there have been many optimization tips released by Google Adsense Team to show us the do and don't which i have learned and created a post on 22 mistakes that could violate Google Adsense. These are the two new guidelines which the Adsense Team would like us to follow and do changes if you have used placements methods like these.
Ads shouldn't be placed under a title or section heading in a way that implies that the ads are not ads. I am sure there are tons of sites that are using the current violated method that Google Have said "NO" too in their guideline and experiences tells me very soon, Google will place ban on sites that creates a wrong impression to the users that the ads are part of the content.
Ads should be easily distinguishable from surrounding content. Blending your ads the right way might not be an option in this situation now that adsense have given guidelines on ensuring your ads should be apart from your contents and users should see it as an advertisement rather than ads that are blended to look like part of the content post.
This was what the team had to say regarding the two new optimization tips:
"As you can imagine, users who click on ads that they think are publisher-created content may lose trust in your site and decide not to return in the future. It's important to keep their interests in mind, as well as your own. Also, advertisers can tell which sites have a high conversion rate for them using Placement Performance reports. A conversion occurs when a click on an ad leads directly to user behavior that the advertiser deems valuable, such as a purchase, sign-up, page view, or lead. Advertisers have the option to exclude your site from their campaigns and may do so if it is not leading to conversions. We believe these guidelines invest in the long-term health of the relationship between AdSense publishers, AdWords advertisers, and your sites' visitors, and that they will help ensure your continued success in the AdSense program."
I am not sure whether i would want to agree with what the team have in mind. Blending ads into the content should not be classified as a violation to the guideline and i am sure the advertisers will be happy to see more clicks that can be converted into leads and income, if no click arise from the users then where will the income come from to the advertisers?
My ads have at least a 4cm length away from my content and violating the guideline would be out of the question but i can tell you frankly, it does not convert a better click-rate for me as a publisher as compared to using ads placed below the title of your post. Will you be changing your ads placement after hearing this piece of news, do you think Adsense will ban your account if you continue sticking with the placement which violates the guideline?
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It was showering cats and dogs over at Singapore, the monsoon season sets in and there will be nothing but rain, i am prepared to stay at home, chatting online, complete concentrate on my reviews and also completing my 2nd season series of 'Heroes'. Over the past 4 days i have been ordering fast food and it was Macdonald's Lunch & Dinner.
This is one simple trick that i have been seeing by many Google Adsense publisher and it seems to be working effectively on many sites, will it work for your site with this trick and is this going 















